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How Marketo Measure’s LinkedIn Integration Increased Qualified Leads by 30% for a B2B Tech Company

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Data Accuracy

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Engagement Boost

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Lead Growth

A leading B2B technology company specializing in enterprise solutions faced challenges in optimizing its lead generation efforts. Their marketing and sales teams struggled to capture, process, and nurture leads from LinkedIn, one of their primary marketing channels.

Despite investing heavily in LinkedIn Lead Gen campaigns, the company encountered several issues:

Manual Data Entry:

Leads from LinkedIn Lead Gen Forms required manual data entry, leading to errors and delays.

Disjointed Systems

There was no real-time data synchronization between LinkedIn and Marketo, slowing down lead
nurturing.

Inefficient Campaign Tracking

The marketing team lacked visibility into campaign performance and ROI.

Results

The integration delivered several impactful results:

1

Increased Efficiency:

Automated data synchronization reduced manual data entry and errors by 90%.

2

Enhanced Lead Nurturing:

Personalized workflows improved engagement rates by 45%.

3

Real-Time Insights:

Real-time campaign tracking enabled better decision-making, resulting in a 30% increase in qualified
leads.

4

Improved Sales Alignment:

Faster lead handoffs reduced response times by 50%, boosting conversion rates.

Key Takeaways

1

Automate Data Flow:

Leveraging Marketo Measure’s API integration with LinkedIn eliminates manual processes.

2

Monitor Performance:

Real-time reporting is essential for optimizing campaigns and measuring ROI.

3

Personalize Campaigns:

Use captured data to create tailored lead nurturing workflows.

Results

The integration delivered several impactful results:

1

Increased Efficiency:

Automated data synchronization reduced manual data entry and errors by 90%.

2

Enhanced Lead Nurturing:

Personalized workflows improved engagement rates by 45%.

3

Real-Time Insights:

Real-time campaign tracking enabled better decision-making, resulting in a 30% increase in qualified
leads.

4

Improved Sales Alignment:

Faster lead handoffs reduced response times by 50%, boosting conversion rates.

Key Takeaways

1

Automate Data Flow:

Leveraging Marketo Measure’s API integration with LinkedIn eliminates manual processes.

2

Monitor Performance:

Real-time reporting is essential for optimizing campaigns and measuring ROI.

3

Personalize Campaigns:

Use captured data to create tailored lead nurturing workflows.

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